Head of Marketing

Part-Time

We're looking for a part-time Head of Marketing to lead ParentConnect's growth marketing as we expand into Chicago. You'll own marketing strategy, brand voice, and audience growth for the community, with the scope of the role expected to grow alongside the company as we expand to new markets.

About Us

Early parenthood should be one of the most connected times in a person's life. Instead, for millions of families, it's one of the loneliest.

ParentConnect exists to rebuild the village. We're creating a new kind of social infrastructure that uses technology to help expecting and new parents form meaningful, lasting relationships in the real world. We thoughtfully match parents based on factors such as location, stage of parenthood, interests, experiences, and availability - and then facilitate in-person connection to each other and to community events and resources.

We are not building for more screen time. We are building for IRL friendship, support, and belonging.

Following a successful beta in Spring 2026, we are expanding into Chicago and creating the playbook for bringing ParentConnect to communities across the country. As one of our earliest hires, you’ll help build a mission-driven product from the ground up - and shape how technology can strengthen real human connection.

The Role

Responsibilities

  • Own ParentConnect’s overall marketing strategy, translating company goals into clear priorities, channel plans, and measurable growth targets

  • Lead user acquisition across organic and paid channels, including social, ambassadors, referrals, paid social, and search, to achieve Chicago user growth targets

  • Define and steward the ParentConnect brand voice and content strategy, ensuring a consistent and compelling presence across every touchpoint

  • Work closely with the Chicago Regional operator on launch events, local campaigns, partnerships, and community outreach

  • Communicate and champion ParentConnect’s marketing strategy and brand position with strategic partners and key stakeholders

Requirements

  • Experience building and growing consumer brands or communities, ideally with parents or families.

  • Demonstrated experience planning, launching, and optimizing paid acquisition campaigns across channels such as Meta, Google, and TikTok, including ownership of budgets and performance.

  • Strong instincts for brand, voice, and content, with the ability and willingness to move between strategy and hands-on creation

  • Comfortable operating in a lean, fast-moving startup environment with a high degree of ownership and autonomy

  • Excited to begin in a part-time capacity and grow with ParentConnect as the company, team, and role scale

Location & Commitments

  • Part-time, approximately 20 hours/week

  • Based in the Chicago area or able to work closely with our Chicago launch team from our Evanston office; hybrid and remote arrangements may be considered

Apply

Send your resume and a short note explaining why you’d be a strong fit to info@joinparentconnect.com. Please include a few examples of relevant work - such as campaigns, content, brand work, or growth initiatives - and briefly describe your role and the results.